Delivering Impact Training Communication @ St. Jude

I created a 3-4 minute video to showcase Salesforce Marketing Cloud quickly. By working closely with the Marketing Director, we crafted a compelling story and produced the video on time. This project demonstrated the value of teamwork, problem-solving, and adaptability.

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SITUATION

We had recently developed an eLearning module for Salesforce Marketing Cloud, intended to help the marketing team communicate with donors and sponsors. The director needed a video to highlight the tool’s features and generate excitement.

TASK

The director required a video quickly, with a tight deadline of 3-4 minutes. The challenge was heightened by the lack of text-to-speech licenses, making voice-over work difficult. The goal was to create an engaging video that showcased the tool effectively.

ACTION

I developed a plan to meet the tight deadline. Collaborating closely with the director, we crafted a clear, engaging script. We aimed to complete the script by Friday, produce the video on Saturday, and edit it on Sunday.

I used my video production skills to create engaging visuals that highlighted the tool’s features. Given licensing constraints, I recorded the voice-over myself and synchronized it with the visuals. Our close collaboration ensured the video aligned with the team’s vision.

RESULTS

The video was completed on time and well-received by the team. It successfully generated excitement and effectively showcased the tool’s features. This project demonstrated the value of rapid problem-solving, effective communication, and adaptability under tight deadlines.